Mobile Phone Business in Turkey

Erdogan’s call to boycott US products is a result of Turkey’s deteriorating economy. Since the beginning of 2018, the lira exchange rate has continued to decline against the US dollar to fall by around 40 percent. The policy of the benchmark interest rate that the government intervenes to worsens inflation. However, when Donald Trump, US President, raised tariffs on importing metals from Turkey in the second week of August 2018, the direction of the Turkish economy was getting worse, while triggering an eruption of Turkish-US relations.

Diamond Naga Siu, a Mashable journalist, in one of his writings, revealed that Erdogan’s call for boycotting the iPhone was just a blank message. He counted 7.15 million people from 41.09 million residents of Turkey are iPhone smartphone users. If calculated with the iPhone population worldwide, iPhone users from Turkey only contributed 1.02 percent of the iPhone’s 700 million units in 2017.

Just last year, Apple sold more than 200 million units of the iPhone, about 3 times the total population of Turkey. In simple terms, Siu wants to emphasize, if Erdogan and his people boycott iPhone products that means it won’t have much impact on the company that Steve Jobs and Steve Wozniak founded. “IPhone users worldwide are 8.5 times more than Turkey’s total population,” Siu wrote. Nate Laxton, a journalist at Bloomberg, in one of his writings, revealed that attempts to boycott iPhones with Vestel were futile. Vestel is a “only” company valued at $ 450 million.

“Vestel is not Apple’s comparison in the global smartphone competition arena,” Laxton wrote. Data presented by Statista, there are 41 million more smartphone users in Turkey in 2017. In 2018, the numbers are predicted to increase. Of that amount, non-Turkish companies dominate the / market. Other data revealed, Samsung controlled the smartphone market share in Turkey to 52.71 percent. Apple trailed behind it with 10.54 percent market share.

Where is Vestel’s position? the Turkish smartphone maker Erdogan can replace the iPhone? Vestel is in the lower ranks of the Turkish smartphone market with a gain of 2.09 percent. He even lost compared to Huawei, a Chinese company, which held 4.87 percent of Turkey’s smartphone market share. Apple’s market share is not number one in Turkey, but if you look at various smartphone brands in Turkey, the true champion is Google’s Android which is a US company.

Statcounter, an internet statistics service, notes that Android controls 82.02 percent of the mobile operating system market share in Turkey until mid-2018. After Android there are iOS, iPhone operating systems, with a market share of 16.54 percent. Where did Android get its glory in Turkey? The answer is because Samsung, the market leader, up to Huawei brings Android as the operating system of the products they release. Vestel also uses Android for their products.

Doing Business in Turkey: The Facts

Doing a business in Turkey is a smart step that you have to do especially if you want to embrace the larger and more potential market to pursue. This amazing country has so many various residents as it is located between Asia, European, and even the Middle East area. Then, it seems that this country always get improved time after time as you find so numerous famous international companies that have built their regional office there. So, basically, it will never be a bad idea for you to start your business in Turkey.

Well, there are actually some interesting facts that you better know when you start your business in Turkey. One of them is that you can still find that the Turkish culture will affect every single aspect in your life and business as well. The Turkish entrepreneurs will commonly keep their culture while doing a business through their etiquettes. For example, they prefer to work with the particular partners that they have recognized before or someone that really knows how to respect each other. Aside of that, they will make sure that every meeting has been arranged in good bandar bola appointment about to 2 weeks before the day. Of course, you who become a newcomer have to follow all of these rules so that you can run your business well in the country.

Moreover, the business world in Turkey is such a great place to work for both of men and women. In the simple words, you will find that men and women will have the same roles in order to foster the business or company in the best way. So then, it is actually no wonder if women can give the significant influences to the progress of the entrepreneurship of the country. Thus, you will never find that gender is an issue there as long as you can do the excellent things for the company.


Starting your business in Turkey is such a very splendid thing that you have to do when you want to foster your business in the best way. It is because this country can promise you the notable conveniences and benefits as your company grows. Then, there is also the larger and wider market that you can reach as this country is located between three different substantial areas which are Asia, Middle East and European. Aside of that, it can offer you so many various business opportunity as well. Fortunately, you can find out below.

Well, one of the most beneficial business opportunities that you better start in Turkey is the tourism and services. The reason why many foreigners should take this opportunity is because Turkey has become one of the most visited places in the world. So then, it can be a very great idea for you to provide all the best services for the tourists in the country. In the simple words, it will be nice if you open bars, restaurants, shops, and so on. Aside of that, all of them are so easy to organize and run.

There are no complicated and difficult regulations or requirements that you have to meet before you start the business. Furthermore, you can also consider about hotel and estate agency as the other excellent business opportunity that you can start in Turkey. Both of these kinds of business will never let you down as everyone must need a shelter during their visit to the country.

In addition, basically, it does not matter the business opportunity that you are going to choose and develop in Turkey, you have to make sure that you give the best quality service to your clients. By doing so, the people in the country will really trust you while you are running the business in the excellent way you can do.


It can be a very excellent idea for you when you decide to expand your business in Turkey. This remarkable country will be the larger and strategic market for your company as it is located on the unique territory (Asia, European, and the Middle East). So then, you can have the bigger chances to give the best services to so many more people for sure. Nevertheless, it is so much important for you to consider about the pros and cons that you have to face when you build your business in the country. Fortunately, you can find out those pros and cons when you continue reading below.

The pros
First of all, there are actually so various great things that you can get once you have started your business in Turkey. One of them is that this country can offer you the remarkable opportunities to develop the digital business as well as possible. It is because it can provide you the fast internet penetration as well as the active internet citizens such as Most of this community really likes to access their social media and so numerous startup applications. So then, it will be an awesome idea for you to begin your startup business there. Yet, you have to make sure that the startup that you create can meet the requirements of the people there nicely. By doing so, you will be able to run and improve your business fabulously even if there is a slow economic growth happens in the world. In addition, the industrial sector can give you the promising results as Turkey has been one of the notable exporters of vehicle and machinery parts to the European and Middle East.

The cons
Furthermore, the cons that will definitely challenge your business in Turkey are the economy and political outlook of the country. Both of these things can really make the country so unstable and vulnerable. This kind of condition must be so risky for so many investors to invest their capital in the country. Besides, there are also the security issues that you have to really consider before you invest in Turkey. The dangerous acts of the regional extremists of Islam will always threaten everybody in the country. Thus, all of the local partners, the international entrepreneurs, and the government have to understand their potential sectors in order to prevent the awful crisis that might happen to the country in the future.


Starting your business in Turkey is actually a very nice idea that you can do for real especially when you look for the best place to develop your business so well. This amazing country will definitely give you so many conveniences that allow you to build your business there with ease. So then, you will find that there is nothing that you have to worry once you have decided to start your company for sure. However, there are some people that feel some difficulties when they want to begin their business in Turkey. Well, in case you are one of them, you better follow some tips below.

Then, one of the things that you have to do is choosing the specific city in the country where you want to start your business in. Most of the entrepreneurs will commonly choose Istanbul, which is the capital city of the country, to be their home of business. It is because this awesome large city is always exposed by the European business. Besides, the residents of the city are a lot more tolerant to the foreigners, so it can offer the easier and more adaptive environments for the companies as well.

Starting Your Business in Turkey The TipsFurthermore, it is so much important for you to keep a good communication with your potential partners in Turkey. Simply, it is so much recommended for you to hire an interpreter before you make a contact with your partners as most of the Turkish people do not speak in English. Not only that, do not ever to get the prior information related to business or investment that you are going to do in the country from the trusted organizations such as Chambers of Commerce. By doing so, you will be able to find out all the easy way to meet all of the requirements for sure.